Marketing Automation

Automated lead handling

Form → instant reply → meeting. Fewer lost enquiries, a faster first touch, more closed deals.

Compliance & deliverability

GDPR-compliant data handling and optimal deliverability

Double opt-in

HubSpot preference centre and double confirmation for every subscription

DNS settings

SPF/DKIM/DMARC configuration and one-click unsubscribe (48h)

Spam monitoring

Postmaster spam rate target <0.1% (limit 0.3%)

Packages and pricing

Choose the package that fits your business

Automation Lite

€69 / month
only ~€2.3 / day

1,000 events/month • 1 key flow • email

  • Form→HubSpot→thank-you
  • Basic GA4 mapping
  • 30 min/month optimisation
  • SLA response: 2 business days

SLA = response time, not resolution time.

Popular

Automation Standard

€129 / month
only €4.3 / day

5,000 events/month • up to 3 flows • email + webhook

  • Lead scoring + CRM sync
  • SLA alert (Teams/Slack)
  • Monthly audit + 60 min of changes
  • SLA response: 8 hours

SLA = response time, not resolution time.

Automation Pro

€269 / month
only ~€9 / day

20,000 events/month • up to 6 flows • multichannel

  • Cart abandonment + win-back + NPS
  • Meta Lead + Make monitoring
  • 120 min of changes
  • SLA response: 4 hours

SLA = response time, not resolution time.

Overage: +€0.003/event. At a +50% overrun, automatic stop and alert.

Yearly fee: 16.7% off (2 months free).

7-day trial

1 key flow live, with limits to protect deliverability

Scope

  • Form → thank-you → SLA alert → 3-email nurture
  • Channel: email only
  • Limit: 300 contacts / 1,000 events (7 days)

Conditions & tracking

  • SPF/DKIM/DMARC + one-click unsub (48h)
  • GA4: lead_submit, email_sent/open/click, conversion
  • Postmaster spam rate <0.3% (target <0.1%)

Frequently asked questions

The most common questions about marketing automation

What automations do you build?
Lead qualification, email sequences, cart abandonment, NPS, reactivation, CRM pipeline updates. With the Make + HubSpot + Stripe trio.
How is consent management handled?
Double opt-in, preference centre, GDPR logging (consent, withdrawal, purposes), using HubSpot objects.
What do we measure and how do we report?
GA4 events + HubSpot KPIs (open, click, reply, MQL, SQL). A monthly audit report with a recommended action list.
What is the hero flow and what are the steps?
Form → lead → nurture (email-only pilot): 1) form submission → HubSpot contact, 2) instant thank-you + time slot/meeting link, 3) SLA alert if there is no activity within 5 minutes, 4) 3-part nurture over 7 days.
How does the SLA alert work?
If there is no contact for 5 minutes, a Teams message goes to the sales channel (client side), and a Slack alert goes to us (ops). The alert contains the lead's basic details and the next action.
What happens if you reach the event limit?
Above the limit, an overage of €0.003/event is billed. At a +50% overrun there is an automatic stop and an alert, so costs don't run away.
What does the 14-day QuickStart/pilot include?
3 flows: instant thank-you, SLA alert, 3-part nurture. List limit: 2,000 contacts; event limit: 5,000/month (Standard package). GA4 events: lead_submit, flow_started, email_sent/open/click, conversion.
How do you ensure deliverability?
SPF/DKIM/DMARC DNS setup and checks, one-click unsubscribe (RFC 8058), Google Postmaster monitoring, list hygiene (bounces, inactive contacts), warming for a new sending domain.
Switch on automation

Switch on automated lead handling in 14 days

Form → instant reply → nurture → meeting. Email-only pilot, controlled limits, cancel any time.